The Iconic Socialite and Entrepreneur Shares Her Vision for NFTs, Cryptocurrencies, and the Metaverse

Paris Hilton, a name synonymous with the glitz and glamour of the celebrity world, is now making waves in the digital domain. The 40-year-old hotel heiress has been investing in cryptocurrencies since 2016 and is now a prominent figure in the NFT and metaverse spaces.

A Firm Belief in Digital Future

Hilton’s belief in the digital transformation of the world has led her to invest in bitcoin and ether when they were valued at around $1,000 and $10, respectively. Despite the recent cryptocurrency market selloff, her confidence remains unshaken. Hilton’s strategy, like many others, is to “buy the dip,” anticipating a rise in digital currencies.

Making Waves in the NFT Space

In the NFT arena, Hilton is not just an investor but also a creator. She launched her NFT collection in April 2021, with one called the “Iconic Crypto Queen” selling for $1.1 million in ether. Her belief in NFTs as the future of art stems from the empowerment it offers to creators, allowing them to retain rights to secondary sales, a rarity in the traditional art world.

Paris Hilton and the Metaverse

Hilton’s interest in the metaverse predates the recent buzz created by Facebook’s rebranding to Meta. She had been developing “Paris World,” a virtual space where fans could interact with her, which eventually launched on the Roblox platform. Her New Year’s Eve metaverse party reportedly drew a crowd double the size of New York City’s Times Square gathering.

A New Addition: Bored Ape Yacht Club

Recently, Hilton announced her purchase of BAYC Ape #1294 on the Tonight Show with Jimmy Fallon, marking her entry into the popular NFT collection, Bored Ape Yacht Club. The Ape, acquired for 119 ETH (over $300,000), ranks #7454 in the collection out of 10,000 and boasts rare traits like an “s&m hat,” sunglasses, and red fur.


Hilton utilized the occasion to promote her NFT project “My Forever Fairytale,” a collage of her memories created in collaboration with digital collectibles firm Superplastic. Despite some online backlash for the overt promotion, Hilton’s influence in the NFT space remains significant, as evidenced by her inclusion in “Fortune’s Top 50 Most Influential People in NFTs.”

Looking Ahead

With her diverse investments in crypto, NFTs, and the metaverse, Paris Hilton stands as a testament to the growing intersection of celebrity and digital innovation. Her continued involvement promises to bring more attention and possibly transformation to these burgeoning spaces, making them even more mainstream than they are today.

As the world watches the evolution of these digital platforms, Hilton’s moves will undoubtedly be a focal point, reflecting both the opportunities and challenges that lie ahead in the digital future.

Disclaimer: The information provided in this article is for informational purposes only and should not be considered as financial advice. The content is based on general research and may not be accurate, reliable, or up-to-date. Before making any financial decisions, it is recommended to consult with a professional financial advisor or conduct thorough research to verify the accuracy of the information presented. The author and publisher disclaim any liability for any financial losses or damages incurred as a result of relying on the information provided in this article. Readers are encouraged to independently verify the facts and information before making any financial decisions.

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